Public relations events and other crises of small and medium-sized enterprises are not only related to the possibility of their legal representatives being investigated for criminal responsibility, but also have a significant impact on the fate of enterprises. In recent years, the importance of crisis public relations has become increasingly prominent. Smes should pay attention to the following aspects in dealing with crisis:

(1) the company has an internal emergency response process for corporate crisis

(2) find out the truth of the incident and conduct legal analysis through internal investigation at an early stage;

(3) judge the possible consequences of the crisis from the legal perspective.

(4) give the top, middle and bottom three solutions to solve the problem from the legal level.

(5) respond to media attention from the legal level according to relevant strategies.

(6) the investigation and handling by relevant administrative departments should be conducted from the legal level.

On the other hand, in order to prevent public relations incidents in enterprises from happening in the first place and enable enterprises to carry out business activities in accordance with the law, it is indispensable to build an appropriate organizational system while deepening the understanding of relevant laws. At the same time, it also prepares the organization and system related to the enterprise's compliance with laws and regulations, internal control (the formulation of the company's internal manual, the company's educational practice, the implementation of the risk environment assessment system to prevent public relations incidents and find out in advance, etc.).